Many people have self-media accounts and like to shoot a few short videos and upload them to the account when they have nothing to do. However, the videos that I have put a lot of effort into carefully shooting are often like a stone thrown into the lake. Soon there is no movement, no one likes, no one comments, no traffic, let alone any sales.
In fact, this problem can be solved as long as you learn one thing - learn to write copy!
Once the copy is written and the title is chosen, it will naturally attract other people to click in, and they will also be interested in staying a little longer and interacting.
This book "Short Video Copywriting" written by Weneng Zaishang brings knowledge about all aspects of short video copywriting, from the choice of titles to the setting of words for different groups of people, explaining in detail how to write good copywriting. , operate your own account well.
Before writing the title and content, you must first find the entry point of the copy. The book "Short Video Copywriting" emphasizes the importance of market research, which is also a point that many self-media people tend to ignore. Through research, you can grasp the direction of copy editing and write in a targeted manner. Market research methods include questionnaire survey, sampling survey, comprehensive survey, interview survey, literature survey and other methods.
The next step is to write the title. When writing the title, you must be aware of keywords. For example, when writing beauty copy, you should superimpose key words such as "whitening", "young" and "skin care" in the title to make it easier for users to use. When searching for these words, you can find the videos you made.
When writing specific titles, you can refer to the twelve eye-catching titles mentioned in "Short Video Copywriting", which are: welfare delivery type, value communication type, inspirational type, revelation and decryption type, visual impact type, and suspense creation type. type, hot spot type, warning audience type, exclusive sharing type, urgent type, digital concrete type, and opinion expression type.
After writing the title, don’t forget to use the methods mentioned in the book to evaluate whether the title is qualified. First examine what benefits this title provides users, whether spiritual or material. Next, review whether the title is simple, clear, and direct, whether it is creative, specific, how relevant it is to the content, whether it points to a specific type of user, etc.
Once the title is chosen, it’s time to write the copy. At this time, you need to consider attracting words for different groups of people. For example: after using a certain skin care product, your skin turns into a boiled egg, and you apply ten layers of powder without sticking, etc. If the product corresponding to this video is aimed at female users, the importance of the product must be emphasized, such as "a must-have for women" and "a must-have". If the corresponding product is for men, it is necessary to emphasize that this product is particularly suitable as a gift for a partner, such as "Gifts suitable for boyfriends", "Gift guide for boys", etc.
Once you learn these things, you can easily test the waters and make short videos without having to work hard with little results like before.
